Facial Recognition Database To Identify Shoppers
A recent article in Biometric Update. com (BU) reveals that retail stores have a master plan to convince Americans to accept facial biometrics.
BU interviewed four facial biometric company CEO’s and what they revealed is frightening.
The article starts off innocuously enough by telling us that U.S. retail biometrics is used primarily in loss-prevention but things quickly take a turn for the worse.
BU’s interview with FaceFirst CEO Peter Tripp is especially disconcerting, as he reveals how retailers plan to use a “facial recognition opt-in environment.”
“There is another step though that exists which has more to do with consumer loyalty, and consumer experience, that is not quite as expensive an endeavor, and I think there are lots of folks looking at ways of doing that in a friendly opt-in environment, where privacy is not the cornerstone issue, Tripp said.”